John Lewis is promoting And/Or, billed as the retailer’s first in-house denim and lifestyle brand. The campaign showcases a selection of the 90-piece collection that includes jeans, t-shirts and leather jackets. The denim items are named after places in LA that have inspired the range. After the release of the TV campaign, the social content soon followed, which can be seen above.
Client: John Lewis
Agency: Adam & Eve/DDB
Studio: Adam & Eve/DDB (Cain & Abel)